Blaze Bar & Restaurant - Sample Restaurant Business Plan

36 Marketing Strategy While having a good product or service is mandatory for the success of a venture, equally important is the ability of an organisation to ensure that it can identify and satisfy customer needs at a profit. Therefore, the key essence of any marketing plan is to ensure that the product or service being offered has a need in the market, is sold at a profitable price, is distributed appropriately to reach its target customer and is marketed/promoted, so that the key aspects of the product or service are communicated accurately.