Blaze Bar & Restaurant - Sample Restaurant Business Plan

35 Competitive Edge Based on competitive analysis, some of the key factors that may give Blaze an edge over its competitors are; ➢ Price Skimming – Products at Blaze will be priced higher than other lounges but lower than luxury hotels ➢ Cost-Benefit – Members and customers will be provided with an ambiance and features that can rival luxury hotels, but at a lower cost ➢ Proven knowledge and capability - Founders bring in strong understanding of how businesses operate in the region ➢ Relationships - Existing relationships with corporates and business houses ➢ Market trends – The night life market is expanding at a fast rate. However, people are looking for something different rather than a “me - to” model. Servicing a niche market segment is core to the com pany’ s strategy. Price Skimming Cost Benefit Proven Knowledge Relationships Market Trends