Lounge 264 - Nightclub -Sample Restaurant Business Plan

8 © BPLANEXPERTS.COM Products and Services Description It is to be noted that Lounge 264 as a product closely aligns itself to market trends and potential growth opportunities. A high end lounge will be launched in Phase 1 followed by an expansion within the USA in Phase 2, a clothing/merchandisi ng line and TV programme will follow in Phase 3 and Phase 4 respectively. Details have been included in the Operations Strategy section of this business plan, however, the scope of this business plan is limited to activities related to Phase 1 only. Lounge 264 will take a hybrid approach to social networking as a lounge where people can both socialise and conduct business. This takes on duel meaning when you consider that the lounge will cater to both the nightlife industry and top end corporates, that frequent them. Lounge 264 will set up a membership programme where customers can register via the website. The lounge will offer two kinds of memberships namely; Silver Member and Platinum Member As a Silver Member, one will get invites to special events and access to the lounge on a priority basis especially during weekends. A Platinum Membership will be by invitation only. This will be an offer for the most exclusive people in the city. Platinum members will be given exclusive access to the Platinum zone in the lounge, with personalised service and hospitality. These members will receive VIP tickets to events and have a dedicated entrance to the lounge. Through a combination of a quality product and strong marketing, Lounge 264 hopes to create a niche segment for itself in the market. While Michigan is home to a large number of night clubs and lounges and is highly competitive, the parent company is confident of creating its own brand identity and be known for the quality of its service and strong customer relationship management. Simply put, Lounge 264 aims at a niche community that lives for the night and wants the very best in the world.