Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 5 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Company Overview Founded and promoted by Jo Blogs of the Party group , “Lounge 264” is being launched as a high end luxury lounge for trendsetters who enjoy a vibrant nightlife & fashionable parties. The lounge will be of the highest standards, subtle and tasteful and it is expected to fill a large void in the market for the discerning customer, who is happy to pay a premium price for quality service. The company hopes to attract a niche segment of the market by providing an unique user experience that will be unmatched in the industry. The lounge will serve food and drinks that meet the expectations of the target audience and time of the day. The target audience for this venture will be the elite professional, business personnel and travelling executive/holiday maker looking for something that incorporates a bit of the local ambience into an evening of relaxation and enjoyment. By focusing on this target market that ranges from fashion ‐ forward members who go to the finest nightclubs, to well established corporate czars, Lounge 264 hopes to create a community shaped by its members. In addition, the business venture will cater to people who enjoy living the life of a jetsetter and frequent exotic places, even when travelling to different cities The core objective of this venture is to provide an avenue from where customers with similar tastes can network, socialise and enjoy fine cuisine at a high end venue. Additionally, corporate can also use the venue to promote their products to a predefined customer base. The lounge will be in Michigan. However, the company will at a later stage consider extending its brand through a franchise model to other cities in the US. The Party group will use its website extensively to engage with its target audience and expand its brand image The requirement for networking has grown exponentially, with people engaging for business and socially. An improving economy and demand for better products and services by an affluent profession segment of society, has created a demand for high end cafe bars and lounges from where people with diverse backgrounds can network, build new opportunities and interact with each other socially . The founder of Lounge 264 is highly competent and bring in strong industry and business acumen to the venture. It is expected that this will allow the company to quickly capture a substantial share of the social entertainment market, ramp up operations and expand to multiple cities within a short period of time.