Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 3 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Executive Summary The entertainment industry has become an important component for most economies. The growth and popularity of a city is often linked to the availability of opportunities, where people can build a strong social life and enjoy the very best that the nightlife industry has on offer. One of the enchanting features of a region lies in its ability to attract tourists. While natural beauty cannot be recreated easily, manmade artefacts and attractions have the ability of leaving a lasting impression on people. Good transportation, a secure environment and availability of bars and lounges that cater to a cross section of budgets, are some of the key elements of a thriving business and holiday destination. The US is well recognised as an attractive place for travellers, with Michigan being a leading business and travel destination within this region. As with any city that witness’s large movement of temporary residents and corporate demand for high quality entertainment facilities, the availability of top end lounges are at a premium. Lounge 264, a high quality and luxury lounge is being launched and targeted at people looking for the very best that are on offer. Based in the city of Michigan, the lounge will cover multiple floors and demonstrate high quality of comfort. In a competitive industry like hospitality, it is essential that the value of an asset and brand is fully leveraged so that it creates a win ‐ win situation for all stakeholders. The Party Group, a professionally run hospitality management organization, believes that The Lounge 264 has the capability to offer the very best in hospitality and provide an ambiance that is unmatched in the city. The target audience for this venture will be the elite professional, business personnel and travelling executive/holiday maker looking for something that incorporates a bit of the local ambience into an evening of relaxation and enjoyment. Lounge 264, a high quality and luxury lounge is being launched and targeted at people looking for the very best that are on offer. Based in the city of Michigan, the lounge will cover multiple floors and demonstrate high quality of comfort.