Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 35 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Positioning Statement “A place to unwind for people who settle for nothing less than the very best on offer” Pricing Strategy The company will generate revenue via two pricing routes as defined below. These pricing routes are exclusive to what a customer will buy while visiting the lounge  Entrance Fee  Membership: o Silver Membership o Platinum Membership In addition to the above, advertisements on the website and PPC will provide additional revenue sources for the company. The proposed rate chart for the lounge is defined below. There rates are over and above any transaction that a customer makes Activity Price Advertising on the website $1 per 1000 page views Silver Membership $750 per month Platinum Membership $1500 per month Entry Fee (Non ‐ members) $ 250 per visit Strategic Alliances The company proposes to build long term alliances with key event management companies and performing artists.