Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 31 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Strategy Gear In defining the marketing plan of the company, the strategy gear model is being used to segment the key delivery stages. Strategy – The strategy provides focus on specific market and customer needs, in essence it is an organisations game plan for winning. For Lounge 264, its marketing strategy will focus on the following;  Emphasise the product and experience differentiation between itself and other lounges operating in the market  Create brand awareness of its USP  ‐   providing a unique customer experience of luxury that is unmatched  Ensure that the company is identified with the values of quality, trust and transparency  Create an user experience that relates to building a partnership between members, suppliers, promoters and itself  Inform target customer of additional benefits, i.e. large networking opportunities, great events etc.