Lounge 264 - Nightclub -Sample Restaurant Business Plan

30 © BPLANEXPERTS.COM Competitive Edge Based on competitive analysis, some of the key factors that may give Lounge 264 an edge over its competitors are;  Price Skimming – Products at Lounge 264 will be priced higher than other lounges but lower than luxury hotels  Cost ‐ Benefit – Members and customers will be provided with an ambiance and features that can rival luxury hotels, but at a lower cost  Proven knowledge and capability  ‐   Founders bring in strong understanding of how businesses operate in the region  Relationships  ‐ Existing relationships with corporates and business houses  Market trends – The night life market is expanding at a fast rate. However, people are looking for something different rather than a “me ‐ to” model. Servicing a niche market segment is core to the company’s strategy.