Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 29 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Market Engagement Strategy – The founder will actively engage with corporates and the media to market the lounge. Events to promote the brand in the form of fashion shows and golf tournaments will also be organized. In addition, the web will also be used to reach out to a wider audience. The focus will be on exclusivity, brand image and high quality customer experience. Value Proposition The value proposition of Lounge 264 is described below;  Target segmentation of members leading to strong networking and business opportunities  Unmatched user experience  Exclusivity  Quality rather than cost the prime consideration