Lounge 264 - Nightclub -Sample Restaurant Business Plan

LOUNGE 264 – SAMPLE BUSINESS PLAN 27 © BPLA NEXPERTS.COM © BPLANEXPERTS.COM Strategy and Implementation Summary Business Environment For any business to succeed, it is essential to analyse the environment in which it operates. The SWOT analysis below looks at the environmental issues the company needs to factor in, prior to launching its services in the market. Strengths  Founder/promoters based locally and close to core market  Strong understanding of target market  Founder/promoters successful business owners  Founder lived and travelled internationally, therefore aware of trends and customer demands  Growing demand for high end places in the target market Opportunity  People looking at options beyond what is available  Potential to grow the brand and move to other geographies  Expanding into TV, fashion and ancillary businesses possible  Post ‐ recession, corporates and individuals have increased spending on social events Weakness  New entrant in the market  No brand identity  Limited hands on expertise  Proposition yet to be fully tested in the target market  Large logistic network required which will need major investments Threats  Existing players may make it difficult to capture a large market share initially  Customers loyalty low as people keep moving from one place to another  New competitors may enter the industry  Change in government regulations may impact profitability of the business