Lounge 264 - Nightclub -Sample Restaurant Business Plan

26 © BPLANEXPERTS.COM The total wine sales have increased over the years with Table Wine gaining the top position over others. Target Market Segment Based on the above data, Lounge 264 will target the following age group with its products and services Target Segment Characteristics Footfall To Target 25 - 55 years  Upwardly mobile  Enjoy socialises in night clubs  High achiever  Socialises with customers Assumed to be around 300 on week days and 500 during weekends. An assumption is being made that around 13000 people in Michigan look to visit high end clubs every day. Corporates  Over 100 million turnover  Organises events for executives and customers The company hopes to work with around 20 companies and expand over a period of time Others (Movie and entertainment industry, sports personnel etc)  Movie launch parties  Brand launch  Sporting events (IPL etc) The company will target 4-5 events in the first year and expand once its brand has been established