Lounge 264 - Nightclub -Sample Restaurant Business Plan

20 © BPLANEXPERTS.COM Global Trends Music and dancing are the main ingredients of the recreational nightlife and this is why it is important to describe and evaluate their significance. Young people in their specific groups recreate their personal and group identity in association with a certain musical style. The main characteristic of these styles is flexibility with an enormous capacity for transformation and hybridisation. Segmentation of Visitors A survey conducted via the internet covering men and women in the US, Europe, Canada and Asia visiting clubs showed the following; ‐ Women between the ages of 18 ‐ 21 and 26 ‐ 29 outnumbered their men counterpart in the same age groups. ‐ Men between the ages of 30 ‐ 50 outnumbered women in the same age group. ‐ More married and divorced women visited clubs when compared to married and divorced men. ‐ A larger proportion of women had a favorite club, while more men prefered to visit different clubs. ‐ Men who visited clubs on both Fridays and Saturdays outnumber women who went out on both nights. ‐ Women who visited clubs on either Friday or Saturday outnumbered men who visited one night but not the other. A larger proportion of women went out on Saturdays than on Fridays 13 . 13 Source: http://www.sosuave.com/quick/tip278.htm