Lounge 264 - Nightclub -Sample Restaurant Business Plan

16 © BPLANEXPERTS.COM Preferred Beverage of the Respondents Beer Industry Overview 8 The overall beer market of US is approximately $101 billion in 2009, selling 205.676 million barrels of beer. However, the beer market was down by 2.2% in 2009 due to the recession. The beer sales were down by 2.7% by volume in the first half of 2010. Craft Beer Industry The craft beer industry is defined by four distinct markets: brewpubs, microbreweries, regional craft breweries, and contract brewing companies. The craft brewing industry grew by 9% in volume and 12% by retail dollars. The domestic craft beer sales in 2009 were 9,115,635 barrels compared to 8,501,713 barrels in 2008. 8 http://www.brewersassociation.org/pages/business ‐ tools/craft ‐ brewing ‐ statistics/beer ‐ sales