Lounge 264 - Nightclub -Sample Restaurant Business Plan

14 © BPLANEXPERTS.COM about 19.5% of the market, cocktail lounges represented 11.5% and night clubs had 8.6% share of the market. 5 Alcohol Consumption Pattern in USA Growth in the overall alcohol consumption has slowed and is on a decline as a percentage of total household spending. However, the US consumer spending on recreational activities like bars and nightclubs rose by 1.9% in July 2010 compared to the same month in 2009. 6 According to the survey of Gallup, in 2010, 67% of US adults drink alcohol. Some of the survey results are captured below: 7 The graph below shows the response of the people on the question whether they use alcoholic beverages or are they a total abstainer 5 http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898 6 http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898 7 http://www.gallup.com/poll/141656/drinking ‐ rate ‐ edges ‐ slightly ‐ year ‐ high.aspx