Lounge 264 - Nightclub -Sample Restaurant Business Plan

10 © BPLANEXPERTS.COM In line with its niche segment, the company will source its food raw materials and wine from authentic suppliers. The company is currently negotiating a deal with the largest exporter of wine from France to ensure that only the very best is offered to Lounge 264 customers. An in ‐ house DJ and performances by well ‐ known celebrities to mark special events will be organized in the lounge. The founders are aware that the way forward to customer retention is through a mix of good food, fine wine and entertainment. Demand Side – In keeping with the theme of being a top end lounge, the company will target the following segment; Corporate organizations – By attracting some of the larger corporates, Lounge 264 will ensure a steady income stream and also be recognized as the place to be seen in. Individuals who are well recognized ‐  These individuals could be show biz celebrities or well know people from the world of business. With a well laid out environment, Lounge 264 can be the ideal place to network. Lounge 264 Food Music Networking Fine Wine