Cafe Touba - Sample Coffee Shop - Business Plan

6 ©BPlanExperts.com Objective The primary objective of this business is to replicate the essence of Europe in the heart of New York by - Serving authentic Western European cuisines. - Creating an old world ambience, similar to that of Europe. Vision “To set benchmarks in the food and drink industry and create a global brand that is synonymous with luxury and quality” Mission - To be the best brand in the chosen segment. - Be respected for the quality of food and service offered. - Create a brand that will be recognized across the nation. Keys to success - Quality of food. - Customer focus. - Aggressive marketing. - Being a fair employer.