Cafe Touba - Sample Coffee Shop - Business Plan

3 ©BPlanExperts.com E XECUTIVE S UMMARY Entertainment is one of the most important components in one’s day to day existence. Entertainment may take different forms, ranging from spending time at home with family and friends to going out for an evening. Irrespective of the activity, a common thread that runs across is the requirement of food. Eating out is arguably the most widely used form of entertainment. The city of New York is referred to as the melting point of cultures. As the financial district of the world, New York offers food to match every palate. The city also welcomes a large number of visitors, both business and leisure travelers. Fulfilling the requirements of residents and visitors while daunting, also provides a great opportunity for hotels and restaurants to prosper. Touba (“ Toba ”), to be located in the heart of New York’s business district is keen to tap into this opportunity by providing authentic Western European cuisine. Founded by Thomas Scott, an experienced restaurateur, the outlet will provide an opportunity for customers to experience a taste of Europe in the heart of America.Restaurants in New York are a driving force in the state’s economy. In addition to tax revenues, restaurants provide jobs for a large number of people. In 2010, New York’s restaurants registered a round $29 billion in sales and employed approximately 674,000 people. It is estimated that the food business will continue to grow over the next few years. Touba has a well-defined strategy in place and will scale up its operations in a phased manner. While the restaurant in New York will act as a stepping stone, it plans on building a retail brand across key USA states within five years. The longer term ambition of the company is to build global alliances and expand the brand in fast growing economies of the world.The company is aware that should the recession prolong or if there is another financial slowdown in the USA, its business may get affected.