Blaze Bar & Restaurant - Sample Restaurant Business Plan

6 Company Overview Founded and promoted by Jo Blogs of the Party group , “ Blaze ” is being launched as a high end luxury lounge for trendsetters who enjoy a vibrant nightlife & fashionable parties. The lounge will be of the highest standards, subtle and tasteful and it is expected to fill a large void in the market for the discerning customer, who is happy to pay a premium price for quality service The company hopes to attract a niche segment of the market by providing an unique user experience that will be unmatched in the industry. The lounge will serve food and drinks that meet the expectations of the target audience and time of the day. The target audience for this venture will be the elite professional, business personnel and travelling executive/holiday maker looking for something that incorporates a bit of the local ambience into an evening of relaxation and enjoyment. By focusing on this target market that ranges from fashion-forward members who go to the finest nightclubs, to well established corporate czars, Blaze hopes to create a community shaped by its members. In addition, the business venture will cater to people who enjoy living the life of a jetsetter and frequent exotic places, even when travelling to different cities The core objective of this venture is to provide an avenue from where customers with similar tastes can network, socialise and enjoy fine cuisine at a high end venue. Additionally, corporate can also use the venue to promote their products to a predefined customer base. The lounge will be in Michigan. However, the company will at a later stage consider extending its brand through a franchise model to other cities in the US. The Party group will use its website extensively to engage with its target audience and expand its brand image.