Blaze Bar & Restaurant - Sample Restaurant Business Plan

38 Strategy Gear In defining the marketing plan of the company, the strategy gear model is being used to segment the key delivery stages. Strategy – The strategy provides focus on specific market and customer needs, in essence it is an organisations game plan for winning. For Blaze, its marketing strategy will focus on the following; ➢ Emphasise the product and experience differentiation between itself and other lounges operating in the market ➢ Create brand awareness of its USP - providing a unique customer experience of luxury that is unmatched ➢ Ensure that the company is identified with the values of quality, trust and transparency ➢ Create an user experience that relates to building a partnership between members, suppliers, promoters and itself ➢ Inform target customer of additional benefits, i.e. large networking opportunities, great events etc Programs Tactics Strategy