Blaze Bar & Restaurant - Sample Restaurant Business Plan

25 Segmentation of Visitors A survey conducted via the internet covering men and women in the US, Europe, Canada and Asia visiting clubs showed the following; • Women between the ages of 18-21 and 26-29 outnumbered their men counterpart in the same age groups. • Men between the ages of 30-50 outnumbered women in the same age group. • More married and divorced women visited clubs when compared to married and divorced men. • A larger proportion of women had a favourite club, while more men preferred to visit different clubs. • Men who visited clubs on both Fridays and Saturdays outnumber women who went out on both nights. • Women who visited clubs on either Friday or Saturday outnumbered men who visited one night but not the other. A larger proportion of women went out on Saturdays than on Fridays 13 . 13 Source: http://www.sosuave.com/quick/tip278.htm