Blaze Bar & Restaurant - Sample Restaurant Business Plan

2 Table of Contents Executive Summary................................................................................................................................. 4 Company Overview................................................................................................................................. 6 Mission................................................................................................................................................ 8 Vision................................................................................................................................................... 8 Keys to Success ................................................................................................................................... 8 Company Ownership........................................................................................................................... 8 Products and Services Description.......................................................................................................... 9 Business Model .....................................................................................................................................11 Operations Model .................................................................................................................................14 On Line Member Registration Process .............................................................................................15 Market Analysis Summary ....................................................................................................................16 Bars, Nightclubs and Drinking Establishments in USA ......................................................................16 Alcohol Consumption Pattern in USA ...............................................................................................18 Beer Industry Overview ................................................................................................................21 Craft Beer Industry........................................................................................................................21 Wine Sales in USA (in Millions of Gallons): ...................................................................................22 Top Bars and Nightclubs in USA........................................................................................................23 Top 10 Classic Cocktail Lounges in America..................................................................................24 Global Trends ................................................................................................................................24 Segmentation of Visitors...................................................................................................................25 Analysis .............................................................................................................................................26 Target Market Segment ....................................................................................................................27 Primary Research ..................................................................................................................................28 Strategy and Implementation Summary...............................................................................................33 Business Environment.......................................................................................................................33 Value Proposition..............................................................................................................................34 Competitive Edge ..............................................................................................................................35 Marketing Strategy ...............................................................................................................................36 Strategy Gear ....................................................................................................................................38 Web Plan ...........................................................................................................................................40 Operations Strategy ..........................................................................................................................41 Positioning Statement.......................................................................................................................42