Blaze Bar & Restaurant - Sample Restaurant Business Plan

10 Through a combination of a quality product and strong marketing, Blaze hopes to create a niche segment for itself in the market. While Michigan is home to a large number of night clubs and lounges and is highly competitive, the parent company is confident of creating its own brand identity and be known for the quality of its service and strong customer relationship management. Simply put, Blaze aims at a niche community that lives for the night and wants the very best in the world.